RESEARCH BIO
Nancy Rasche's primary research emphasis is front-end design and development of enterprise software solutions to improve the user’s experience and to ease new software adoption.   She currently works with a large automotive company to assist in the design of enterprise software solutions that will improve the engineer’s efficiency by simplifying workflow and improving consumption of complex information.  She supervises the collection and synthesis of user data to create actionable insights that inform design direction and decisions.  Some of the onsite research methods she has led include usability testing sessions, contextual inquiries, and stakeholder workshops.
Secured more than $475,000.00 in research funding over the last 5 years. I am continuing to build out my lab with my primary research focus of improving the user experience of enterprise software systems.
EXTERNAL
Ford Research Projects. Enterprise software applied research and design projects. Analysis of existing systems and processes with design recommendations. Designed and developed usability principles and guidelines for future development.
1. Ford Motor Company, Collaborative Software Application Design for System Engineering FEDE, Principal, Sponsored Program, Award, $211,839.00 (March 2018 - March 2020).
2. Ford Motor Company, Contextual Analysis of Systems Engineering Processes and Tools, Principal, Sponsored Program, Award, $99,000.00. (February 1, 2017 - February 1, 2018).
3. Ford Motor Company, An Experimental Evaluation of Knowledge Management Software Systems to Improve User Experience, Principal, Sponsored Program, Award, $50,000.00. (February 15, 2016 - February 15, 2017).
4. Indiana Next Generation Manufacturing Competitiveness with Brake Supply in Evansville, IN, State, IN-Mac, Co-PI with Paul Parsons (PI), Sponsored Program, Award, $47,580.00 (April 2017 - December 2017).
INTERNAL
5. Purdue Polytechnic Institute, “Mini-internship” Program Development, Sponsored Program, Award, $67,528.00. (award: October 2021)
Quick overview of goals and deliverables for past research projects
Ford project overview
Ford project overview
Ford 2016 goals
Ford 2016 goals
Ford 2016 data collection
Ford 2016 data collection
Ford 2016 methods
Ford 2016 methods
Ford 2016 procedural collection
Ford 2016 procedural collection
Ford 2017 goals
Ford 2017 goals
Ford 2017 methods
Ford 2017 methods
Ford 2018-2019 goals
Ford 2018-2019 goals
Ford 2018-2019 strategy
Ford 2018-2019 strategy
Ford 2018-2019 rec example
Ford 2018-2019 rec example
Mini Internship project goals
Mini Internship project goals
Mini Internship significance
Mini Internship significance
Mini Internship opportunity
Mini Internship opportunity
JOURNALS
[13] *Gray, C. M., Parsons, P., Toombs, A. L., Rasche, N. J., & Vorvoreanu, M. (2020). Designing an Aesthetic Learner Experience: UX, Instructional Design, and Design Pedagogy. International Journal of Designs for Learning, 11(1), 41058. https://doi.org/10.14434/ijdl.v11i1.26065   *Outstanding Design Case Award
PUBLICATIONS & Presentations
[14] Rasche, N. J. (Presenter) & Parsons, P., (2021) Student Participation in Shaping “Company” Culture in a Multi-level Industry Engagement Studio, Technological University Dublin, Polytechnic Summit 2021. Virtual Conference. (June 01-04, 2021). https://www.tudublin.ie/explore/events/all-events/polytechnic-summit-2021
[12] Parsons, P., Gray, C. M., Rasche, N. J., & Toombs, A. L. (2020). Vertical Integration in UX Design Studios. 2nd Annual ACM SIGCHI Symposium on HCI Education (EduCHI 2020, virtual). https://educhi2020.hcilivingcurriculum.org/paper/vertical-integration-in-ux-design-studios/
[11] Promann, M., & Rasche, N. J. (Presenter) (2019). Dead Documents are Worthless: Bridging the User-IT gap in Enterprise UX. Technology, Research, Education, Opinion (TREO) Talk at ICIS 2019. IEEE. 
[10] Saenz M., Promann M., Creager A., Rasche N. (2018) Below the Interface: Evaluation of PLM Software Usability and User Self-efficacy. In: Marcus A., Wang W. (eds) Design, User Experience, and Usability: Theory and Practice. DUXU 2018. Lecture Notes in Computer Science, vol 10918. Springer, Cham. https://doi.org/10.1007/978-3-319-91797-9_51
[presentation, 9] Rasche, N. J. (Presenter), (2019) Digital Enterprise Conference, Impact of Digital Enterprise Systems on User Interfaces and Experiences, Digital Enterprise Center, West Lafayette, IN, United States. (March 28, 2019).
[presentation, 8] Rasche, N. J. (Presenter & Panel Moderator), (2018) Polytechnic Innovation Summit, Collaborative Spaces in Higher Education, Purdue Polytechnic Institute, West Lafayette, IN, United States. (April 12, 2018).
[presentation, 7] Rasche, N. J. (Author & Presenter), Saenz, M., (2018) User-centered Design Techniques for Improved Software Adoption, Siemens PLM Connection - Americas 2018, Phoenix Convention Center, Phoenix, AZ, United States. (June 7, 2018).
[6] Vorvoreanu, M., Gray, C. M., Parsons, P., & Rasche, N. J. (2017). Advancing UX Education: A Model for Integrated Studio Pedagogy. In Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems (CHI ‘17). ACM, New York, NY, USA, 1441–1446. https://www.researchgate.net/publication/316437782_Advancing_UX_Education_A_Model_for_Integrated_Studio_Pedagogy
[presentation, 5] Gray, C. M. (Author & Presenter), Vorvoreanu, M., Parsons, P., Rasche, N. J., (2017) Polytechnic Innovation Summit, Transforming User Experience Design Education Through Integrated Learning, Purdue University, West Lafayette, IN, United States. (June 6, 2017).
[4] Rasche, N., & Wendt, O. (2016). Development of a Mobile Application for Early Literacy and Language Intervention in Children with Autism Spectrum Disorder. In IMFAR: International Society for Autism Research (Ed.), (2016th ed.). INSAR. https://insar.confex.com/insar/2016/webprogram/Paper20923.html
[presentation, 3] Rasche, N. J. (Presenter), Vorvoreanu, M. (Author & Presenter), Parsons, P. (Presenter), Gray, C. M. (Presenter), (2015) Innovation Through Subversive Design, User Experience Professional Association (UXPA), World Usability Day, Indianapolis, IN, United States. (November 12, 2015).
[2] Rasche, N. J., Pourcho, J., Wei, S., Qian, Z. Y., & Chen, Y. V. (2013). Literacy LABELS: emergent literacy application design for children with autism. ACM SIGGRAPH 2013 Posters, 24, 1. https://doi.org/10.1145/2503385.2503411
[1] Rasche, N. J., & Qian, Z. Y. (2012). Work in progress: Application design on touch screen mobile computers (TSMC) to improve autism instruction. In IEEE (Ed.), Frontiers in Education Conference (FIE), 2012 (IEEE Xplore Digital Library, Vol. October 2012, p. 1–2). IEEE Xplore Digital Library. https://doi.org/10.1109/FIE.2012.6462516
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